Sachin Tendulkar : From Super Kid ....to Super Star

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Let me share with you a little story.
The advertising agency was invited to a ‘research presentation ‘ by one of India’s leading research companies, to evaluate whether the brand should continue with Sachin as a brand ambassador or not. The Research agency, after a few hundred slides recommended: “ DROP SACHIN” .
Drop Sachin Tendulkar ? Even the BCCI and the Selection Committee thinks a million times before that buddy.
The marketing team at the client’s end almost totally agreed with the research report, and Sachin was on his way to being caught out of his crease. Stumped.
And so was I. Stumped.

For the full story : click here :

http://www.campaignindia.in/Article/361051,opinion-from-super-kid-to-superstar.aspx

Miss Vice ......Oh how so nice....!

Miss VICE …….. oh how so nice……!

Thank you Purva Rana……. You helped me purge all the VICE I’ve been collecting over the decades.

Many many moons ago we just had our first brush with Vice.

The rather stern VICE – Principal of the school, who, cane in hand, would look for any excuse to get the Malacca sting some butts.

Then of course was the Vice Captain of the School, and the Vice Captain of various Houses, GOLD, Blue, Green and Red. Each one wanting to be Captain and in his own secret way hoping to replace the lil-brat on top.

Vice President of the Country , was an even more rubbery-rubber stamp, than the HIGH Office that handed him / her the right to tag the title , like school monitors with steel badges pinned on their chests.

Of course the Armed Forces gave us their version of Vice, with Vice Admiral, Vice Chief of the Army, and Vice Chief of the Air Force. Thank God we have been spared the VICE – General, as that oxymoron would have just been the last thing anyone in the army would have liked.  

But the Vice Chief Executive actually existed at Lintas in the 80s, when a spunky, short, Sardar , strode down the corridors of the agency ensuring that ‘vice’ remained behind the closed doors of the Boss, and didn’t permeate any other levels.

Just a few days ago, beauty became a Vice.

Poorva Rana,  was declared as the winner….. oooooops not the Winner, but the No: 2: and the headlines across newspapers screamed :     Miss VICE Queen Poorva Rana’s Crowning Moment. 

What happened to good ole Runner-Up? Or 1^st Runner-Up?

MISS VICE QUEEN…?  Now would you really liked to be introduced on stage when a long citation ends with such a Vice? And you are all ready to shake hands with Obama or hand over a prize to a young achiever at a school, who wonders how VICE could get you so far?

Stop it stop it stop it.

Vice has its place, and should be kept in place. MISS VICE Queen just didn’t go down too well with any or many when pretty little ladies are labeled that way…..even the popular book, ‘The Book of Vice                 ( Very Naughty Things and how to do them ) would cringe to make any such suggestion.  The rather infamous Marquis De Sade, had his own sadistic take on Vice, “In order to know virtue, we must acquaint ourselves with vice. Only then can we know the true measure of a man ( or woman)”

But Liz Taylor summed it up rather well : “ The problem with people who have no VICES is that generally you can be pretty sure they’re going to have some pretty annoying virtues”