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Let me share with you a little story.
The advertising agency was invited to a ‘research presentation ‘ by one of India’s leading research companies, to evaluate whether the brand should continue with Sachin as a brand ambassador or not. The Research agency, after a few hundred slides recommended: “ DROP SACHIN” .
Drop Sachin Tendulkar ? Even the BCCI and the Selection Committee thinks a million times before that buddy.
The marketing team at the client’s end almost totally agreed with the research report, and Sachin was on his way to being caught out of his crease. Stumped.
And so was I. Stumped.
For the full story : click here :
Let me share with you a little story.
The advertising agency was invited to a ‘research presentation ‘ by one of India’s leading research companies, to evaluate whether the brand should continue with Sachin as a brand ambassador or not. The Research agency, after a few hundred slides recommended: “ DROP SACHIN” .
Drop Sachin Tendulkar ? Even the BCCI and the Selection Committee thinks a million times before that buddy.
The marketing team at the client’s end almost totally agreed with the research report, and Sachin was on his way to being caught out of his crease. Stumped.
And so was I. Stumped.
For the full story : click here :
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